Privacy Policy

1. Information We Collect

Information you provide directly:

• Name, email address, phone number, shipping and billing address at checkout or account creation.
• Account login credentials.
• Payment information, which is processed directly by our payment processor. We do not store full payment card numbers.
• Any information you submit through contact forms or customer service communication.

Information Collected Automatically

• Device and browser information, IP address, pages viewed, click behavior, and session activity, collected via analytics service providers we use to understand and improve the Site.
• We do not currently use session recording or screen replay technology.

Information From Your Orders

• Purchase history, product preferences, and order status.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and returns.
• Communicate with you about your orders, account, or customer service inquiries.
• Send marketing communications, if you've opted in.
• Understand how visitors use our Site so we can improve it, using website analytics.
• Comply with legal obligations, including age and jurisdictional verification for hemp product sales.
• Detect and prevent fraud.

3. Who We Share Information With

We do not sell your personal information, and we do not share it with advertising or ad-retargeting platforms.

We share information only with service providers who help us operate the business, including categories such as:

• Payment processing, to process transactions securely.
• Shipping and fulfillment, to generate shipping labels, calculate rates, and provide order tracking.
• Website analytics, to understand Site usage and improve the customer experience.
• Email marketing, to send marketing communications if you've opted in.
• Backend data infrastructure, to store account and order-related data on our behalf.

Additional Disclosures

The specific providers we use may change over time. This Policy describes the categories and purposes for which your data is shared, consistent with applicable law.

We may also disclose information if required by law, subpoena, or to protect the rights, property, or safety of DK Medicinal or others.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to recognize your browser, understand Site usage, and improve performance. You can control cookies through your browser settings, though disabling them may affect Site functionality.

5. Marketing Communications

If you opt in at checkout or elsewhere on the Site, we may send you marketing emails about new products, promotions, or company updates. You can unsubscribe at any time using the link included in every marketing email, or by contacting us directly.

Transactional emails, including order confirmations and shipping notifications, are not marketing and cannot be opted out of while your account remains active.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, tax, and accounting requirements.

7. Your Privacy Rights

California Residents (CCPA/CPRA): If you are a California resident, you have the right to know what personal information we collect, use, and disclose; access a copy of the personal information we hold about you; delete personal information we've collected from you, subject to certain legal exceptions; correct inaccurate personal information; opt out of the sale or sharing of personal information; and receive non-discrimination for exercising any of these rights.

We do not sell or share personal information as defined under the CCPA.

To exercise these rights, contact us at support@dkmedicinal.com or [customer service phone number]. We will verify your identity before fulfilling your request and will respond within the timeframe required by law.

Regardless of location, you may contact us to request access to, correction of, or deletion of your personal information, and we will respond to the extent required by applicable law.

8. Children's Privacy

This Site is not directed at, and we do not knowingly collect information from, individuals under 21 years of age. If we learn we've collected information from someone under 21, we will delete it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date above.

11. Contact Us

Questions about this Privacy Policy or requests regarding your personal information can be directed to support@dkmedicinal.com or [customer service phone number].